A client emailed the agency: "Can you send something in our voice? You've written us enough letters, you know how we sound." Slava, on deadline, opened a chat and typed the request cold. Sasha reads the result over his shoulder and says nothing — she just slides you the client's folder. "Open it before you touch the chat."
You'll walk out able to
- Spot when a generic-sounding result is a context problem, not a creativity problem
- Choose which files belong in a model's context — and which ones are a leak risk
- Build a context-pack for a real task from your own week
Your first task
Watch Slava's cold request
You open Slava's chat. He typed the request with nothing else attached — no folder, no examples.
What you'll answer
Why doesn't this letter sound like the agency's voice?
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